商务谈判实例(二)
Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解:
R:Evenwithvolumesales,ourcoatsfortheExec-U-Ciserwon’tgodownmuch.
D:Justwhatareyouproposing?
R:Wecouldtakeacut(降低)ontheprice.But25%wouldslashourprofitmargin(毛利率).Wesuggestacompromise??10%.
D:That’sabigchangefrom25!10isbeyondmynegotiatinglimit.(pause)Anyotherideas?
R:Idon’tthinkIcanchangeitrightnow.Whydon’twetalkagaintomorrow?
D:Sure.Imusttalktomyofficeanyway.Ihopewecanfindsomecommonground(共同信念)onthis.
NEXTDAY
D:Robert,I’vebeeninstructedtorejectthenumbersyouproposed;butwecantrytocomeupwithsomethingelse.
R:Ihopeso,Dan.Myinstructionsaretonegotiatehardonthisdeal??butI’mtryveryhardtoreachsomemiddleground(互相妥协).
D:Iunderstand.Weproposeastructureddeal(阶段式和约).Forthefirstsixmonths,wegetadiscountof20%,andthenextsixmonthsweget15%.&nbs
R:Dan,Ican’tbringthosenumbersbacktomyoffice??they’llturnitdownflat(打回票).
D:Thenyou’llhavetothinkofsomethingbetter,Robert.
商务谈判实例(二)
2009-06-02 08:00 浏览:
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